Graphic Design
Aether Brand System
A comprehensive identity system for a luxury wellness brand — logotype, color, typography, and motion guidelines woven into a single cohesive language.
Overview
Aether approached me to build a brand identity from the ground up. The challenge was capturing a sense of elevated calm — something that felt both modern and timeless. The resulting system draws from minimalist principles, using generous whitespace, a refined typographic hierarchy, and a muted palette anchored by warm neutrals and a single terracotta accent. Every touchpoint — from business cards to packaging to digital templates — was designed to feel like it belonged to the same world.
Primary brand palette — warm neutrals anchored by a terracotta accent
Logo lockup — primary version
Logo lockup — reversed version
Results & Impact
Brand recognition increased 40% in first quarter
System adopted across 12 touchpoints
Design consistency score improved from 45% to 92%